For those who haven't caught this one yet, here are Rolf Skyberg's slides from his eBay Developer’s Conference ‘08 presentation, “Web 2.0: Lies, Mystery and Opportunity.”
Key takeaway: solve problems that your potential customers have and they won't look at paying for your service as a cost, but as an investment.
And here are Rolf's slides from last year in case you missed those too.
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