Technorati adds $7.5M more with Series D

Staying on the theme of blog search engines (see: Twingly),  today Technorati announced closing $7.5 million of a $10 million Series D round led by Draper Fisher Jurvetson (DFJ) with Mobius Venture Capital and FG Incubation (operator of Technorati Japan) in as well. That brings total funding for the San Francisco-based company to just over $30 million since its founding in 2002.

From the looks of it, things seem to been stalling with the long-running authority on the blogosphere. Unique visitors to the site seem to be trending downward over the past year, one in which both the number of bloggers and blog readers has grown significantly. (see: Sifry's State of the Blogosphere report.) Not a good sign.

Interesting to note that there are no new investors in this round, another possible point of wary. VentureBeat reports that according to the regulatory filing, several of members of the senior management team and board, led by Founder/CEO David L. Sifry, including Richard Jalichandra, Sanford Robertson, Joi Ito, Peter Hirshberg, Ryan McIntyre and Andreas Stavropoulos have all invested personally in the Series D. Interesting indeed. Sure can be tough to compete with Google once it decided to get into the Blogsearch game.

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